The Changing Business Environment Of Samsung Marketing Essay

The Changing Business Environment Of Samsung Marketing Essay This is summary for Changing Business Environment of Samsung over last Five Year which will give an idea about why it is important for any Trading or Manufacturing organization to understand the business environment (Macro Micro) i.e. to sustain and grow over long term with the help of developing different strategies. This report briefly shows the history of Samsung which identify its nature diversity of business over last few years. This report include usage of ( SWOT, PESTEL, BOSTON BOX MATRIX Analysis etc) to evaluate and understand the changing environment of Samsung justifying benefits of using such Analysis tools. In evidence couple of graphs has been presented to show companies performance in global market. It shows the sales figure/Financial statement for the past FIVE years which helps in understanding how company is performing in different regions/countries. This report comprises of conclusions based on findings and also in general recommendations for the topic. Introduction: Samsung has grown to one of largest electronics company since 1938. Since 1970s and early 1980s Samsung expanded globally with diversified intention into core technical business. Samsung leads the electronic industry with its high performance and with high growth rate along with stability. 2009 Global Market Share of 13 Percentage of different products available in market. Examples -: Mobile Phones, Monitors, Semiconductor. 1970 First Black White (Model P-3202) production started Samsung-Sanyo Electronics. 1969 SAMSUNG-Sanyo Electronics established (renamed SAMSUNG Electro-Mechanics in March 1975 and merged with SAMSUNG Electronics in March 1977) 1951 SAMSUNG Moolsan established (now SAMSUNG Corporation) 1938 SAMSUNG was founded in, Korea (Taegu) Company: Samsung Global Market share is terms of sales is as follows: TV Market Share is 21.9% Laser Printer Share is 13.7% Mobile Phone Share is 16.7% DRAM Share is 30.1% TFT-LCD Panel Share is 25.7% In the above graphical presentation we can see the performance of Samsung in various sectors of Electronics and Telecommunication. If we compare this performance to other companies Samsung emerges as world leader in at least 3 sectors which are TV, DRAM TFT-LCD. This clearly shows us the dominance of Samsung in market and this is mainly due to its transparent policies, positive approach and honest efforts in being a global leader. This performance data is taken from Samsungs sustainability report for 2009 from Samsung official website. Unit KRW trillion Sales 2006 2007 2008 2009 2010 Korea 19.3 21.1 23.6 24.2 N.A America 18.0 19.6 25.4 26.0 N.A Europe 22.0 27.0 34.2 34.0 N.A Asia 14.8 15.7 19.2 23.2 N.A China 11.8 15.1 18.9 20.0 N.A The above data shows the sales performance for the past 3 years in regions across the globe. We can clearly see that Samsung as a company is growing locally and globally Korea being its local market. This consistent growth of the company is mainly due to its marketing strategies which are paying off well. More details on Samsungs operations, marketing, product line etc can be found on : http://www.samsung.com/uk/aboutsamsung/citizenship/oursustainabilityreports.html http://www.ameinfo.com/178504.html The business environment keeps on changing and is unpredictable. So, it is very necessary to understand and react to this changing business so as to survive and grow in the market.Proper knowledge of business environment will make the entrepreneurs and businesses able enough to plan and implement strategies that are needed to identify the scope of improvement, create and exploit opportunities that come on the way, retain stability, gain competitive advantage and prepare appropriately for the upcoming challenges. The way the environment is analyzed and accordingly the strategies implemented, will define the track of the business.Here With the example of samsung. The data collected will be analysed using SWOT. SWOT stands for strengths, weaknesses, opportunities and threats. SWOT analysis, is a strategic business planning tool used to determine the Strengths, Weaknesses, Opportunities, and Threats that exists in business. It includes identifying the business objectives as well as the internal and external factors which are likely to favour the business. It may be classified into: Internal factors strengths and weaknesses that are within (internal) organization. External factors opportunities and threats of external environment. The internal factors can be classified into strengths and weaknesses depending upon their effect on organization and business objectives.The factors may include all of the 4Ps; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macro-economic factors like technological , legal,and socio-cultural changes, as well as changes in the marketplace or competitive position. According to B Kyle SWOT can be identified as internal and external in relation to environment. Strengths: It usually tells about the positives of the company. How well we are doing in our area of interest. What is our position in front of competitor? Weaknesses: Weakness refers to area of struggle of our company. Why are consumers not happy about particular product? Why are we not meeting sales target for a particular product. Opportunities: It is directly related to external environment. It could be the areas where your competitor is not good at. We should try to utilize strengths in areas of our weaknesses. Are there any emerging trends or possibility to capture market by introducing new product? Threats: It could be financial or development problem. Competitors strength is major threat. Are competitors becoming strong. Description. Strategic business tools: SWOT analysis for Samsung Strengths Strong hold in Consumer Electronics Low margin strategy increases sales Highly skilled labour availability locally globally Good focus on customer service and good marketing strategy Strong management and loyal employees Weaknesses Lack of performance in Laser printer sales Less cost effective in PC consumable products. Lack of brand recognition in mobile phone sector. Poor pricing strategy Lack of usage of infrastructure in some part of world e.g. China Opportunities Can unseat major stake holders in TV and DRAM sectors Increase product range in consumer electronics Can sustain future market using the idea of consumer taste research Rapid growth in competitive markets across the globe Increase in portfolio due to acquisitions of other firms Threats Faces high competition from Sony and Nokia in mobile phone sector. Daily entrants of new technology companies Impact on sales due to recession Lack of innovation in mobile industry threatens its position further down. Intense competition from existing companies in PC sector. The above information which helps in doing the SWOT analysis and other graphical presentation helps to answer our objective questions mostly. Although it might not provide direct answer but clarifies strategies and benefits of organisation doing global and domestic business. It clearly reveals the benefits of proper marketing in terms of sales numbers. PESTEL Analysis  : PESTEL analysis is one of the most important tool of business strategic management which helps in identifying the surroundings within which the company operates. It gives a clear idea about the threats, risks and opportunities that occur in the market. It helps in understanding the needs of market, its fluctuations, whether the market is progressing upwards or downwards (i.e. growth decline ratios) and thus makes the businesses able to develop strategies accordingly. PESTEL is used as decision making tools in macro-environment. PESTEL is Classified into :- Political factors Economic factors Social factors Technological factors Environmental factors Legal factors Political factors :- Its all about intervenes of the government on the economy of the country. Political factors include areas like Tax policy Labour law Environmental law Trade restriction Tariffs Political stability Services and goods provide by the government ( merit goods ) and services which is not provided by the government ( demerit goods ) Goodwill among foreign nations Economic factors :- It includes Interest rates Economic growth Rate of inflation (Inflation rate) Rate of Exchange (Exchange rate) For example :- Cost of capital is directly affected by interest rate Exporting goods and supply of goods is affected by exchange rate Inflation raises cost. Social factors :- Demand of products and company operations are affected by social factors like Culture of the society Natality rate Growth rate Age distribution Technological factors It includes Research and development activity. Automation Better technology for the production of goods Technological have direct impact on costs, quality which leads to innovation. Environmental factors It includes- Weather Climate change Locality (Place) Ecofriendly products (to overcome with problem of global warming) e.g Effect of temperature on farming and tourism. 6. Legal Factors It include Consumer law Employment law Health and safety law Discrimination law e.g Minimum wages system in U.K is legal factor that affect business. Minimum age for employment is fixed by the government. Pestle analysis For Samsung Boston Box matrix revive Conclusions Recommendations We have analysed and gathered data from Samsung Company in relation to our topic global versus domestic marketing a critical analysis. The conclusions drawn using company data alone cannot summarize our findings. However there are similarities in few points. If we look at the organisation section we can see how Samsung has come a long way to be recognised as a global brand. It shows that achieving such position in global market is very hard. Not only achieving but it becomes increasingly important to sustain that growth due to fierce competition. It shows how companies have to adjust or change their policies from time to time keeping in mind rising and falling economy. In general it alerts companies of being more innovative cautious of environmental changes. It also emphasis on limitations one has to face as the behaviour and taste of consumer changes geographically. Recommendations Companies should develop marketing strategies keeping in mind its strengths, weaknesses and availability of resources to be globally successful. Companies should try to develop product which global consumer can identify easily from competitors one. Identify a sector where we can see growth and sustain competition. Companies should appoint special taskforce or focused group people to identify the drawbacks of non performing sector and find solutions to that. To be successful organisations should concentrate mainly on quality and pricing structure. Be in constant touch with customer by means of advertising, press releases and make them aware about product specifications and changes if there are any. Try to use both forms of communication verbal and non verbal. Summary From this report on global marketing versus domestic marketing we understand that main objective of any company doing global marketing is to find opportunities. It mainly expands companys reach to global customers. This mainly depends on how the company analyses its strengths and opportunities, optimum usage of resources and approach towards business. Here in this report we saw how Samsung as a global company has wide range of products and constantly keeps on adding them to sustain market place. SWOT analysis helped us to understand about positives and negatives of the company. Important outcome of the report about marketing can be converted in one slogan think globally and act locally.

Affordable Healthcare Act in North Carolina Essay

Affordable healthcare coverage for all Americans was a challenge the government faced. The United States was the only developed country without national health care system in place for citizens. The government actively sought to provide affordable insurance while controlling escalating costs and improving quality care. Americans deserve to have an opportunity to prevent chronic illnesses before they transpire. The purpose of this paper is to discuss how the Affordable Healthcare Act impacted North Carolina, its impact on economics, and ethical implications. Impact of the Affordable Care Act on the Population The Affordable Care Act made a positive impact on the lower class Americans in North Carolina. People without insurance are less likely to go to the doctor due to costs. As a result, urgent care or the emergency rooms end up being their plan of care. Americans without health insurance â€Å"have less access to effective clinical services including preventive care and, if sick or injured, are more likely to suffer poorer health outcomes, greater limitations in quality of life, and premature death† (Institute of Medicine, 2009, p. 49). In 2011, childless, nondisabled, nonelderly adults, unemployed or homeless could not qualify for Medicaid (Milstead, 2013). According to the case study figures one (2009) and two (2014) provided by Milstead (2013), there was an increase of 62% in children between the ages of 6-18 years that are currently receiving health care though the Affordable Care Act. There are several factors that may have contributed to the increase of enrollees such as si mple requirements, pamphlets, websites, and healthcare professionals educated about the quality of care. This act will assist healthcare professionals in promoting primary prevention. This in turn, will assist in preventing advanced disease processes. Quality of care will improve with both the collaboration of an interdisciplinary team as well as preventative measures. Patients want fast and convenient access to quality care (White, 2011). The Impact of economics on patient care Economic status should not be a consideration when providing care. The wealthy can buy their way out of any approaches that limit choice or  restrict access to what is judged more convenient and perhaps higher quality care (Knickman & Kovner, 2011). Even within the United States, expenditures on health care vary a great deal across communities and states with little to no difference in health outcomes. In essence, cost containment in health care will happen if we can figure out how to invest in healthy lifestyles in ways that lead to long-term financial and health returns (Knickman, 2011). Preventive care is the best way to reduce health care costs. Relationship between patients’ quality care and cost The Affordable Care Act will provide individuals with health insurance and reimbursement will be based on quality and volume of individuals a clinician treats (Siberman et al, 2011). Because of the Affordable Care Act, there should be an increase of competent clinicians to treat and prevent chronic diseases. In order to receive quality care, health care providers must make ethical decisions about care, not decisions based off how much care would cost. Ethical implications of the act for organization and patient Ethical decision making involves explicit questions that should be answered in order to decide whether the proposed action is good or morally correct. Ethics applies to the determination of right and wrong in how people relate to one another. It is essential that all clinicians have ethics in mind when determining care. The education of professionals is included in the Affordable Care Act in hopes to increase quality of care, access, and treatment of patients (Kohlenberg, 2011). Clinicians should make appropriate decisions when ordering diagnostic tests to make sure they are not wasting the organization’s money yet still providing exceptional care. Conclusion The government actively sought to provide affordable insurance while controlling escalating costs and improving quality care. The Affordable Care Act made a positive impact on the lower class Americans in North Carolina. Economic status should not be a consideration when providing care. The Affordable Care Act will provide individuals with health insurance and reimbursement will be based on quality and volume of individuals a clinician treats (Siberman et al, 2011). In order to receive quality care, health care  providers must make ethical decisions about care, not decisions based off how much care would cost. It is essential that all clinicians have ethics in mind when determining care. In the end, patients want fast and convenient access to quality care (White, 2011). Reference Institute of Medicine.(2009). Uninsured Americans. In A. Kovner & J. Knickman. Jonas & Kovner’s Health Care Delivery in the United States. Springer Publishing Company, LLC. Laureate Education, Inc. Knickman, J. & Kovner, A. (2009). The Future of Health Care Delivery in the United States. Springer Publishing Company, LLC. Laureate Education, Inc. Kohlenberg, E. (2011). Contribution of nursing education programs to the implementation of the Affordable Care Act in North Carolina. North Carolina Medical Journal, 72(4), 289-292. Siberman, P. (2011). Implementation of the Affordable Care Act in North Carolina. North Carolina Medical Journal, 72(2), 155-159. White, H. (2011). What is Cost, Anyway? In A. Kovner & J. Knickman. Jonas & Kovner’s Health Care Delivery in the United States. Springer Publishing Company, LLC. Laureate Education, Inc.

An Aim Of The Electoral College - Free Essay Example

Sample details Pages: 5 Words: 1493 Downloads: 3 Date added: 2019/05/28 Category Politics Essay Level High school Tags: Electoral College Essay Did you like this example? Time for a change: Electoral College The Electoral College was designed and founded in a time when the United States was far more decentralized than today. When the Constitution was written itrs arguable that states were more powerful than the central government. Throughout our history, extraordinary change has occurred, including the abolition of slavery, womenrs suffrage, the passing of the civil rights acts, and the legalization of gay marriage. However, although the country as a whole has progressed, and continues to progress, there has been little change since the framing of the Constitution 229 years ago regarding the electoral college. The President has the power and the responsibility to administer laws, declare foreign policy, and guide the people, representing them as head of state. It is crucial that this elected official truly represents the people he serves. Don’t waste time! Our writers will create an original "An Aim Of The Electoral College" essay for you Create order In order for the rule of law to democratically reflect the needs of the American people, there must be change to coincide with an ever-changing nation and world. Currently the Electoral College is more of a relevant problem than ever before, with this past election recently contributing to history books as the 5th time the winner of the election did not win the popular vote, but won the electoral votes. I believe it is time for a change, a reformation where the people are able to grasp the power that should have been theirs from the creation of their nation. The power for the people to be able to protect the future of our country must not be besmirched by antiquated customs. I am of the opinion that the Electoral College is an archaic system, that needs to be abandoned or deeply revised in order for the President to truly represent the People of the United States. A key purpose of the Electoral College is for every, state regardless of size, to have a say in who becomes the representative of the American people, however this resulted in over representation of the small states and the Electoral College favors small states over large states rather than equal representation for all. Rather than an outdated system that provides more powerful votes to a person in some states rather than others, based merely on state of residence, I believe that every individualrs vote should be as impactful as the rest. No greater, no less. The development of the Electoral College system was a rather logical solution when first implemented, due to the fact that the President was meant to be a leader of the individual states more than he was meant to be a leader of the people. The founding fathers in fact feared democracy and as a result established the Electoral College to protect the people from themselves, they believed too much power in the hands of the people bestowed by direct democracy could result in the people being misled by a tyrannical presidential candidate they could elect, or a tyranny of the majority, as said by founding father John Adams. I believe that the average voter today is more than capable of making their own informed decision; They do not need to be protected by the aristocratic elites. According to Arthur M. Schlesinger Jr., an esteemed social critic and former President John F. Kennedys speechwriter, Direct popular election of the President, is the only system that is truly democratic, truly equitable, and can truly reflect the will of the people as well as being the only voting method that meets the moral criteria of a democracy. Schlesinger is not wrong here, a true democracy requires fair and equal power to all voters. Simila rly, the only way for our country to fully realize the democratic ideals which it originally was based upon, we must grant each citizen the equal and unbiased representation that they deserve. Towards the end of the presidential election process it merely becomes a race between two of the nominated candidates of the Democrat and Republican party, Third parties become powerless in the hands of the Electoral College due to the Plurality voting system it employs. Douglass J. Amy, a leading expert on electoral voting systems, states that our current election system, severely limits the organization options of groups outside the political mainstream. Simply put, third parties can never succeed as Plurality rules tend to foster two-party systems by systematically discriminating against minor parties and making it extremely difficult for them to achieve any electoral success. At this point of the election each electoral vote is crucial to the success or loss of either candidate. This becomes a problem with the Electoral College as citizens begin to ponder that if they were to vote for a third party candidate, one they truly identify with, they are also contributing to the success of a possible unfavorable candidate to them as third parties tend to never achieve any success but simply take votes from the two main parties. In this situation many would settle for the lesser of two evils choice and sacrifice their actual opinions and beliefs and vote for an individual merely so the other main candidate wont succeed. According to Travis N. Rieder a writer of the washington post, the people are being put in the position of choosing an eternal moral principle over an internal one. This goes against principles of diversity within our nation and fighting for what you believe in, given the circumstances where the two parties are truly the only ones that matter. Citizens must make the decision to either vote for what they believe in or vote for a candidate they dont e ntirely support. Within the timespan of approximately 2 years, presidential candidates must travel across the nation in attempt to inform the American people of their campaign goals. Yet the Electoral College inhibits the candidates from visiting states that they are confident they have secured votes from and instead concentrate on battleground states, where the polls show the contest is likely to be closest.(Edwards) and where presidential candidates will focus most of their time due to the possibility of the votes going either red or blue. This results in states with tendencies of remaining blue or red for an extended period of time to be kept in the dark from presidential campaign visits. Whatrs the point in voting if your vote really doesnt make a difference? The Electoral College system may very well be a contributing factor to the decreasing voter turnout in recent years as people believe their civil duty is limited due to the insignificance of their vote, the electoral college does not represent the one man one vote system where every vote counts and can make a difference in the election results. Typically the popular vote matches the electoral vote and the end result is the same, but in these odd instances where the American people vote for a candidate and the electoral college votes differently, therers a problem. As stated by Lucius Wilmerding Jr. a former consultant of the Federal Reserve Board, The Electors were never meant to choose a President, but only to announce the votes of the People. Unfortunately this is not the case due to Faithless Electors who vote not for the candidate they pledged to vote for but instead vote upon personal preference, no longer reflecting the American Peoples desire but reflect their own opinion. By implementing the Automatic plan it will eliminate the threat of Electors voting based on their own preference and instead will enforce the Electors to vote based on the peoplers preference. This solution allows the Electoral college to be kept, and more democracy is established. Another solution would be the Virginia Plan where the Electoral votes are distributed based on the popular winner within each of the congressional districts and the statewide popular vote winner receives two additional votes, or otherwise implementing the congressional district plan states such as Nebraska and Maine utilize today. By adding these modifications to the Election system there will be balance between centralized government ideals and a true democratic Nation. Overall the Electoral College has proven to become quite the hindrance for democracy. The popular vote must have more effect and power in the election process, otherwise It eliminates the point in the people voting, The people who actually represent the nation. the poor and middle class, the common individual not the aristocratic elite who believe they know whatrs best for the nation, as former president Andrew Jackson once said The majority is to govern not the small group of elites. Simply put the popular vote along with modifications to the Electoral College such as the Automatic, Virginia, and congressional district plans, are what true democracy is. Where every single vote counts equally. popular vote will pose more of an impact and the people of the United States will respond. The people will reach validity through their empowered civil duty that shouldve been theirs from the start and the future of our nation will be bright through the Peoplers vote.

DNA as Destiny - 4239 Words

DNA as Destiny DNA is the book of life. Its also the book of death. In the future well all be read cover to cover. Heres what its like to take the worlds first top-to-bottom gene scan. By David Ewing Duncan I FEEL NAKED. EXPOSED. As if my skin, bone, muscle tissue, cells have all been peeled back, down to a tidy swirl of DNA. Its the basic stuff of life, the billions of nucleotides that keep me breathing, walking, craving, and just being. Eight hours ago, I gave a few cells, swabbed from inside my cheek, to a team of geneticists. Theyve spent the day extracting DNA and checking it for dozens of hidden diseases. Eventually, I will be tested for hundreds more. They include, as I will discover, a nucleic time bomb ticking†¦show more content†¦Hes after single nucleotide polymorphisms, or SNPs (pronounced snips), the tiny genetic variations that account for nearly all differences in humans. Imagine DNA as a ladder made of rungs — 3 billion in all — spiraling upward in a double helix. Each step is a base pair, designated by two letters from the nucleotide alphabet of G, T, A, and C. More than 99 percent of these base pairs are identical in all humans, with only about one in a thousand SNPs diverging to make us distinct. For instance, you might have a CG that makes you susceptible to diabetes, and I might have a CC, which makes it far less likely I will get this disease. This is all fairly well-known: Genetics 101. Whats new is how startups like Sequenom have industrialized the SNP identification process. Andi Braun and Charles Cantor are finding thousands of new SNPs a day, at a cost of about a penny each. Braun tells me that there are possibly a million SNPs in each person, though only a small fraction are tightly linked with common ailments. These disease-causing SNPs are fueling a biotech bonanza; the hope is that after finding them, the discoverers can design wonder drugs. 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